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This content was machine-translated from the French version.
The 2026 World Cup, to be held across the United States, Canada and Mexico, promises to be a historic event not only because of its record-breaking format (48 teams, 104 matches), but also because of the social issues surrounding it. Among these issues, the fight against racist abuse and online harassment is a key concern for players’ unions, such as FIFPro, which recently highlighted a climate of growing insecurity for athletes. This tournament, which will mark the first World Cup organised by three North American countries, is thus faced with a crucial question: how can players be protected in a context where social media is becoming an arena for hate and threats?
FIFPro, the international union representing professional players, has emphasised the scale of the problem, highlighting that online abuse affects not only sporting performance but also athletes’ mental health. Discriminatory comments, death threats and calls for violence on social media have skyrocketed, particularly following international matches. The union has called on football associations, organisers and digital platforms to work together to enforce the rules and sanction those responsible for inappropriate behaviour. This stance coincides with a pivotal moment in world football, when players’ visibility is at its peak, yet their digital vulnerability is often underestimated.
Discriminatory comments, death threats and calls for violence on social media have skyrocketed, particularly following international matches.
In light of this reality, FIFPro has proposed concrete measures, such as the introduction of a centralised reporting system to help combat discriminatory comments and the implementation of strict protocols for online content providers. The union has also called for specific training for players to help them better manage the pressures associated with social media, whilst emphasising the responsibility of traditional media and influencers who can amplify such toxic behaviour. These initiatives aim to create a safer environment, where the spirit of fair play can extend beyond the pitch.
The organisers of the 2026 World Cup, for their part, have reaffirmed their commitment to an inclusive tournament. Initiatives such as awareness campaigns against racism and partnerships with NGOs dedicated to young people’s rights are on the agenda for the preparations. However, critics question the effectiveness of these measures given the speed at which offensive content spreads on social media. The question therefore arises: to what extent can promises of respect and equality take account of a hyper-connected population, where abuse is often part of a broader discourse of xenophobia or toxic masculinity?
Finally, will the 2026 World Cup be able to act as a catalyst for this change, or will it merely be a passive witness to existing social tensions? The players, who will be the first to be affected by these issues, will have to navigate the pressures of the media, the expectations of fans and their own well-being. The challenge for the organisers will be to turn this promise of fair play into a tangible reality, ensuring that the competition does not become a battleground for divisive ideologies. Will football, traditionally a force for unity, once again prove that it is capable of turning words into concrete action?