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The EuroLeague has found a clearly identified broadcaster in France: beIN Sports will broadcast the competition starting with the 2026-2027 season. After a turbulent period for French broadcasting rights, notably marked by the move to Skweek and the uncertainty surrounding the exposure of European basketball, the announcement gives supporters greater clarity. Paris Basketball and ASVEL now know where their European games will be shown, and that is no small detail for two clubs seeking to make an impact beyond their own arenas.
A return that closes a confusing period
The channel broadcast the competition in the 2010s before the rights changed hands several times.
beIN Sports already knows the EuroLeague. The channel broadcast the competition in the 2010s before the rights changed hands several times. Since then, the landscape has become fragmented: RMC Sport, La Chaîne L'Équipe and then Skweek successively occupied the space, often disrupting viewing habits for the French audience.
beIN's return therefore brings something very concrete: stability. The channel has an established subscriber base, a basketball identity strengthened by the NBA, WNBA and FIBA competitions, and familiar voices for fans. According to information published this week, the agreement covers the next two EuroLeague seasons in France.
This clarification comes at the right time. The 2026-2027 regular season is scheduled to begin on September 24, with several major matchups already lined up for the French clubs. Paris is expected to take on Panathinaikos, while ASVEL are due to host Maccabi Tel-Aviv. This is not exactly an easy start.
Paris and ASVEL at the heart of the setup
The main issue concerns the visibility of the two French representatives. beIN Sports is expected to offer all of Paris Basketball and ASVEL's games, as well as another major matchup on each regular-season game day. The announced package also includes selected playoff games and the entire Final Four, scheduled for late May 2027.
For Paris, which has built a modern and ambitious European identity in recent years, regular exposure matters just as much as big gala nights. The club needs an audience that follows its journey week after week, not only when a marquee matchup spreads across social media. The EuroLeague is rarely won in anonymity, and it is even less often sold that way.
For ASVEL, the stakes are different but just as important. Villeurbanne remains a major name in French basketball, but its European campaigns have often alternated between promise, frustration and rebuilding. Clear broadcasting can help the club maintain a more consistent connection with its audience, especially when results will require patience.
A signal for French basketball
This return does not solve everything. The access price, editorial promotion and the actual place given to the games in the schedule will matter just as much as the announcement itself. Acquiring rights can still result in limited exposure if they are not supported, contextualized, analyzed and made appealing.
But the signal is still positive. European basketball needed a clear home in France, and beIN Sports needed to round out an already extensive offering. With FIBA international competitions, the NBA and now the EuroLeague, the channel is positioning itself as a central destination for basketball fans.
Now comes the easiest part to write and the hardest to deliver: making people want to come back every week. Paris and ASVEL will have the opponents to make that happen. beIN will have the platform. The rest will depend on the play, the results, and that old truth of televised sport: a good matchup draws viewers in, but a story followed over time keeps them coming back.